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managing equity
should be simple

enter go paperless and remove manual processes
enter bring transparency and a unified view for stakeholders
enter create wealth for employees
    manage cap table

    clean cap
    table

    manage cap table

    ESOP
    management

    manage cap table

    liquidity for
    employees

this is

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Atlan
Darwin
Delhivery
Jupiter
Khatabook
Mobikwik
jiten gupta
jiten gupta
founder, jupiter money

“this is a vital product for startups. thanks to trica equity the entire process is seamless for us.”
sandeep allamraju
sandeep allamraju
director finance, darwinBox

“we love the transparency that it brings to our employees on their ESOP holding and its value. also automation of administrative processes like granting, vesting, reporting frees up time & efforts of the HR team”
madhuri grover
madhuri grover
head of controls, bharatPe

“no more Excel & elaborate paperwork thanks to trica equity. The online vesting tables give full transparency to employees. the team is always proactive in responding to our requests”

cap table

are you having trouble managing
investors & securities on your cap table?

what you need is:
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investor & round
information in one place

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digital shares

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round modelling
calculators

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one-click conversion of
convertible instruments

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esop management

is your ESOP policy
not helping you
attract and retain
talent?

what you need is a single dashboard to
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create a customized ESOP policy

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digitise the ESOP grant, exercise
and buyback process

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manage expense reports and
customize analytics

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bring transparency & improve
your employer branding

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effortless sync with your HRMS

Trica

transactions

is fundraising and creating liquidity taking up too much time & money?

partner with us to
01
leverage our curated network of
family offices, UHNIs and funds
02
customise and plan periodic
liquidity events
03
translate ESOPs into real
wealth for your team
04
enable founder and early investor
liquidity
05
have complete control of the
process
startups trust us350

startups trust us

multiple geographies

multiple geographies

jiten gupta

jiten gupta

jupiter money

“simple & straightforward”
400

UHNIs

200

family offices

employees & shareholders15,000

employees & shareholders

pulkit agarwal

pulkit agarwal

trell

“saves time & money”

valuation services

are you paying too
much for your valuation
certificates?

get any valuation certificate at 20% off

global funds icon
India: certificates from merchant banker and / or certified valuer
global funds icon
US & Singapore: 409A certificates

are you ready to automate your equity management?

benefit from our full stack whether you are a seed stage company or one that is about to IPO…

get up and running in a day

it’s free for upto 100 users

have more than 100 stakeholders?

pay only INR 1000 / per user annually

want to bundle in valuation services?

absolutely
doable

get started now

$40M
capital unlocked
350
founders who trust us
15,000
employees and investors for whom things are crystal clear

we make complex
things easy

01
open source ESOP
policy
a legally vetted policy to get you
started on the right path

02
guides for founders,
HR, finance heads
everyone can do with a ready
reckoner, you’ll want to pin
this page!
03
join our community
share and ideate… your equity is your most valuable asset. we have your back

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our blogs

a comprehensive guide to creating an ESOP pool at different stages of a startup

esop

ESOP pool guide

a comprehensive guide to creating an ESOP pool at different stages of a startup







trica experience

experience it to
know it

let us manage your equity today, so you can focus on building tomorrow.
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